Nowadays, one of the biggest challenges for managers in the hotel industry is to provide and sustain customer satisfaction. However, maintaining sustainable customer satisfaction cause a lot of money per year to provide and fulfill the factors and hotel characteristics as the medium to increase the number of consumers, the service provider can save their money and make a right decision in their investment. Hotel managers have a problem of properly knowing the major attributes of quality service antecedents that have brining sustainable satisfaction for their customers. The problem might be lack of knowledge in identifying which service quality attribute need due consideration to overcame high level of their customer satisfaction. How can the hotelier recognize any attributes which have their most effect in enhancing the satisfaction levels of their customers? Hence, it is important for the hotelier to seriously recognize the importance of service improvement for their business. The hotel management should consider any element or factor to fulfill their customer satisfaction. The main point to be discussed here is how this quality services can ensure customers satisfaction.
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